Analysis and Testing
Using non-invasive neuroscientific techniques to analyze consumers' unconscious behavior in response to various stimuli, we provide empirical insights and objective, precise information. This allows us to test the effectiveness of products or brand actions and optimize their impact on consumer decisions.
Experimental Testing
Through our real-world, laboratory, or remote tests, we involve consumers to explore how various product stimuli influence their behavior and emotional response. Our goal is to obtain more reliable data and results that allow us to validate or refute previously proposed hypotheses.
Our Studies
What Do They Include?
Initial Meeting and Study Design
Evaluation meetings to understand the product's characteristics, its consumer profile, and other relevant aspects to define and configure the parameters to be analyzed.
Selection and Sample Profiling
The user profile will match the type of panel chosen (ensured through a preliminary questionnaire before testing).
Neuroresearch (Sampling and Testing)
Initiation of experimental testing.
Quantitative Research
After exposure to stimuli, a questionnaire is included to understand panelists' preferences or opinions and to obtain additional information that complements the neuroscientific analyses.
Analysis of Neuroscientific Data
Tabulation, exploitation, and interpretation of data, patterns, and results
Report of Results and Conclusions
Preparation and delivery of the report.