Mouneesha Chowdary
Social Media Strategy
Research
In this first phase, I focus on thoroughly researching the consumer to better understand their needs, preferences, and behaviors. This will help us make more informed decisions when developing the strategy. I use different research tools along with both quantitative and qualitative methods to get a clear and complete view of how consumers interact with our products or services.
Channel strategy
The media strategy is built to effectively communicate with the audience and meet business objectives. Based on the previous analysis and a deep understanding of the audience, the next step is to select a balanced combination of channels to maximize the brand's impact.
Creation
Creating content for a personal brand involves writing authentic messages, selecting images or multimedia that reflect your personality, and ensuring everything aligns with your identity. Next, posts are scheduled at key times to better connect with your audience. Interaction is crucial, responding to comments and building genuine relationships. Additionally, the performance of each post is evaluated to adjust and improve the strategy. This process is iterative, continuously optimizing content to strengthen the connection with your community.
Reporting
The process of reporting social media content involves gathering data on post-performance, such as reach, engagement, and conversions. This data is analyzed to assess the success of the strategy and presented in reports that highlight key insights and areas for improvement. These reports help make informed decisions about future strategies and content adjustments to maximize audience impact.
Deliverables
Deliverables
Content Calendar: One of my deliverables for a strategy is a content calendar, which helps organize and manage the content creation and publishing schedule, ensuring a consistent and effective approach to engaging the audience.
Reporting: Another deliverable for the strategy is performance reports, which analyze the effectiveness of content and provide insights on engagement, reach, and areas for improvement to inform future strategies.
Plans
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Management of 2 platform
Research and Insights
Strategy creation and content calendar
10 - 12 posts per month (2-3 per week
Content creation (filming, editing, reels, or TikToks)
Monthly performance report (reach, engagement, followers
Price: $650/month
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Management of 3 platforms
Research and Insights
Strategy creation and content calendar
15-18 posts per month (3-4 per week)
Content creation (filming, editing, reels, or TikToks)
Monthly performance report (reach, engagement, followers, and growth analysis)
Ad creation and optimization (boosting posts with a small budget, up to $150)
Price: $750/month
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Management of 4-5 platforms
In-depth research and insights (market trends, audience behavior)
Strategy creation, content calendar, and platform-specific strategy
20-25 posts per month (4-5 per week)
Advanced graphic design (fully customized to brand aesthetics)
Content creation (high-quality filming, editing, reels, TikToks, and short-form video)
Monthly performance report with insights (reach, engagement, followers, audience demographics, and growth strategies)
Ad strategy and optimization (boosting posts, managing ads, up to $300 budget)
Monthly meetings (performance reviews, strategy adjustments, and new campaign ideas)
Price: $1025/month
Things you should know about me:
🎓 I am a Publicist, digital marketer, and designer.
💪🏻 I have managed and supervised brands such as Pantene, Gillette, Old Spice, Pampers, Metamucil, Pepto-Bismol, Neurobion, Saba, Head & Shoulders, Herbal Essences, Secret, Chevrolet, Bancolombia, AC Delco, Johnny Rockets, Dunkin Donuts, Mango, Olive Garden, Springfield, Women Secret and more.
📍 I have managed entrepreneurs in Colombia, Ecuador, Argentina, and the United States.
🧠 I base my strategies on consumer research and apply Neuromarketing techniques. I am passionate about studying the brain and applying it in advertising and marketing.
📚I do workshops on Google Ads, Meta Ads and Marketing applying digital neuromarketing
💻 Digital advertising guidelines on different platforms such as Facebook, Instagram, twitter, Linkedin, and Google ads and monitoring each of the effective metrics to achieve incredible results.
🧘🏼♀️ My mantra is “Be the change you want to see in the world”